World Oral Health Day

World Oral Health Day 2024: Join Toothie, the movie star, in "A Happy Mouth is…A Happy body"

This World Oral Health Day get ready to join Toothie the beaver on a transformative journey where prioritizing oral health leads to better health overall.

Everyone deserves access to quality oral health care and the knowledge needed to maintain a healthy mouth. That’s why, on 20 March every year, we ask the world to unite to raise awareness about the importance of good oral health.

Get ready to celebrate World Oral Health Day 2024

The 2024-2026 World Oral Health Day (WOHD) theme is ’A HAPPY MOUTH IS…’’. A HAPPY MOUTH IS not merely a slogan; it’s a way of life. It celebrates and promotes the multi-faceted nature of oral health, revealing its significant connections to our overall well-being.

In this first year of the campaign, FDI brings the spotlight on the intricate link between oral health and general health because: A HAPPY MOUTH IS... A HAPPY BODY

Discover Toothie, the movie star in ‘’A Happy Mouth is… A Happy Body’’ Teaser

Over the years, Toothie, FDI’s beloved oral health mascot, has played a crucial role in encouraging individuals to take greater responsibility for their oral health and adopt healthy habits. In the upcoming 2024-2026 campaign, Toothie undergoes a 3D transformation, taking on the persona of a movie star.

Through this innovative approach, FDI aims to inspire dental professionals, policymakers, partners, and the general public to embark on a journey towards healthier and happier lives for everyone.


On this exciting new journey Toothie the beaver takes centre stage, leading the way in an action-packed, movie-inspired campaign, which aims to mobilize as many people as possible. So, are you ready? Lights, camera, ACTION!


Watch and share the campaign teaser on your social media. The teaser brings an element of suspense and intrigue to the introduction of Toothie, our campaign star. It's available for download in English and in versions with subtitles in French and Spanish.

Download the teaser

There is so much that you can do to celebrate WOHD and join Toothie the beaver on a transformative journey, where prioritizing oral health leads to better health overall.

Access the campaign resources, a wealth of supporting assets are already available at

Infographic fact sheets

Get the facts. Most oral health conditions are largely preventable and can be treated in their early stages. Build and share the knowledge needed to maintain a healthy mouth.


Advocacy in Action cards

These cards serve as a useful reference tool for supporting various oral health-related activities such as education, outreach, and advocacy. They cover various oral health conditions and topics and can be used to facilitate and empower conversations. They are available in English, Spanish and French.


Children’s activity sheets

Establishing strong oral health habits early is essential for setting children on a path to a healthy life. Use the fun printable activity sheets to engage children in their oral health.


Are you an FDI member? Access the Member Hub!

If you are an FDI member, you can create an account and log into the “Member Hub”, which houses all the ready-made campaign artwork files. You may find it necessary to adapt the materials to suit your specific local context.

Stay tuned for the new resources and updates

More resources will be available in the coming months, so come back and visit the campaign website regularly to get involved with WOHD 2024. Join us on a path towards a happier and healthier you.