World Oral Health Day 2025: Join Toothie, the movie star, in "A Happy Mouth is…A Happy Mind’’
Everyone deserves access to quality oral healthcare and the knowledge needed to maintain a healthy mouth. That’s why, on 20 March every year, we ask the world to unite to raise awareness about the importance of good oral health.
Get ready to celebrate World Oral Health Day 2025
Last year, FDI embarked on a three-year campaign centred around the theme A HAPPY MOUTH IS… to highlight the crucial importance of oral health and its strong connections to overall health.
A happy mouth represents many aspects of well-being, and we began our journey by exploring the links between oral health and physical health.
As we enter the second year of our campaign, FDI shifts the focus this time spotlighting how a happy mouth contributes to a happy mind. The campaign will address another vital topic: the connection between oral health and mental well-being.
So, join us once again as we continue this important journey, this time spotlighting how a happy mouth contributes to a happy mind.
Toothie returns — Now with new friends and a music-themed movie!
Last year, Toothie kicked off the new campaign with the release of his first-ever movie.
Now, he’s back and more charismatic than ever, bringing along some new friends to help spread the word far and wide.
Get ready to meet Miyu, Marcos, Shumba, and Sara as they join him on an exciting journey to highlight the important role oral health plays in our mental well-being.
The movie sequel will feature a lively beat, so get ready to sing along with Toothie and his positive energy, and let the positive energy inspire you! Embark on the second year of this movie-inspired adventure, with a mission to engage and mobilize as many people as possible.
Watch and share the campaign teaser on your social media. The teaser brings an element of suspense and intrigue to the introduction of Toothie, our campaign star. It's available for download in English and in versions with subtitles in French and Spanish.
There are countless ways to get involved. Together, we can shine a light on the importance of a #HappyMouth.
Use the campaign materials to run your own WOHD activities and events
We count on your actions worldwide to roll out WOHD in your country and create a truly global movement.
There is so much that you can do to celebrate WOHD and join Toothie the beaver on a transformative journey, where prioritizing oral health leads to better overall well-being.
Access the campaign resources, a wealth of supporting assets are already available at wohd.org.
Campaign posters
Display and distribute the official WOHD posters featuring Toothie, our popular oral health advocate. Additionally, use the people-led campaign posters to further engage the public by showcasing real individuals, while the advocacy posters highlight the importance of universal access to oral health.
Infographic fact sheets
Get the facts! Most oral health conditions are largely preventable and treatable in their early stages. Empower yourself and others with the knowledge needed to maintain a healthy mouth and a happy mind.
Children’s activity sheets
Establishing strong oral health habits early is essential for setting children on a path to a healthy life. Use the fun printable activity sheets to engage children in their oral health.
Are you an FDI member? Access the Member Hub!
If you are an FDI member, you can create an account and log into the “Member Hub”, which houses all the ready-made campaign artwork files. You may find it necessary to adapt the materials to suit your specific local context.
Stay tuned for the new resources and updates
More resources will be available in the coming months, so come back and visit the campaign website regularly to get involved with WOHD 2025. Join us on a path towards a happier you.